WordPress is probably the most powerful website builder ever that lets its user to use endless features and designs to make your site simple or complicated as you like. With so many options available, you may be overwhelmed to know which combination works the best to lure in more leads and ensure that they keep returning to the website. Always keep in mind that there is the most common factor used among all the top WordPress websites, and they are plugins. If you haven’t created a website on WordPress, you can try these WordPress beginner tutorials to begin with. If you already have a website on WordPress, here is how to increase its chances of success.
- Content is the king
And this fact still holds true. Publishing high quality, relevant and unique content on a regular basis is a sure shot way to succeed. So, you must begin putting an editorial calendar to coordinate your efforts and establish monthly themes on the basis of famous keywords. Have a look at the topical content on the web and check how timely you can be to align it with your products with what you find there. When you post relevant content on a regular basis, visitors will have a reason to revisit your website to know more. You can post a blog or two, or maybe more to build episodic content. Websites that create content on a consistent basis establish a loyal customer base and increase website traffic in no time.
- Keep experimenting with the themes
When adding functionality to the website, plugins are great, particularly as they can instantly and easily create features like SEO, content forms, and security. As the time goes by and you have used your website for quite a while, the scope also evolves and a new theme gives you power over the look and feel and offers you more functionality and widgets to use. Feel free to experiment with various themes and give the famous ones a try. By this, you can determine what themes work for you and what don’t.
- Speed is a must
Everybody has endured the pain of a slow loading website. Usually, we just leave browsing the website when it is taking a lifetime to load and we ensure to not revisit it again for the same reason. The loading speed of the website impacts the user retention on your website. Two to three seconds is the ideal loading time. You can prevent alienating the visitors to your WordPress visitors with sluggish speeds. You can also make simple changes like making the images smaller, eliminating plugins, and reducing scripts to lessen the load time.